请帮忙翻译一下,谢谢5Visual WritingWe think of writing as words end to end forming an exposition, but media writing,particularly television advertising, needs a visual idea. This is another layer of writing.The visual idea is what we refer to

请帮忙翻译一下,谢谢5Visual WritingWe think of writing as words end to end forming an exposition, but media writing,particularly television advertising, needs a visual idea. This is another layer of writing.The visual idea is what we refer to
请帮忙翻译一下,谢谢5
Visual Writing
We think of writing as words end to end forming an exposition, but media writing,particularly television advertising, needs a visual idea. This is another layer of writing.The visual idea is what we refer to as meta-writing in earlier chapters. There is a difference between visual meta-writing and the writing found on a page of script for a visual medium whether in the mini-drama of an ad or a full length feature film. The scene descriptions contribute to a visual idea that transcends the screen moment and rests on many of those moments, hence meta-writing. It is an idea that informs and governs the written detail of the script. The dialogue, which is an integral part of the writing and exposition, is not itself visual writing but a necessary component of it. Radio ads need dialogue writing but not a visual idea. So visual writing is the idea as well as the description of specific images or shots. It needs what we will call a visual metaphor. Let’s look at an example.
How do you explain viruses, spam and computer security to the general public?AOL sells its internet service by emphasizing its virus scanning and spam blocking features. Here visual writing comes to the rescue. You need a visual metaphor. Two guys in a cafeteria line are choosing food. On their trays are a ham sandwich and a tuna sandwich. One asks the other why he would want just basic high speed internet service when he can get AOL’s high speed service with virus protection. The second guy doesn’t get it. To explain the difference, the first guy puts a dish cover over the tuna fish sandwich, then explains that going on line without AOL virus protection means you pick up loads of spam and nasty viruses. He ladles ketchup and other condiments over the ham sandwich as he describes the spam and viruses, and then asks, “Which would you rather have? AOL with virus protection,” as he lifts a plate cover from a clean tuna sandwich, “or basic high speed internet.” The other guy says, “I’ll have the tuna fish.” “You can’t; it’s mine,” is the reply as the loser is left with a ham sandwich covered with an inedible mess.
This shows us a way to visualize an abstract idea of internet security. Spam and viruses are hard to explain. Two sandwiches, one protected and one ruined by junk, works as a visual metaphor that organizes the whole communication. That kind of organizing visual metaphor is often the key to successful visual communication.So there is an equivalence between visual metaphor and meta-writing. They constitute visual writing.

请帮忙翻译一下,谢谢5Visual WritingWe think of writing as words end to end forming an exposition, but media writing,particularly television advertising, needs a visual idea. This is another layer of writing.The visual idea is what we refer to
视觉写作
我们认为,语言写的端对端形成一个博览会,但媒体写作,特别是电视广告,需要一个视觉的想法.这是另一层的写作方式.视觉的想法是我们指作为meta-writing在前几章.是有区别的视觉meta-writing和写作上发现了一页剧本是否在mini-drama可视媒体的广告或一个完整长度的长篇电影.场景描述有助于视觉理念,它超越了对屏幕上休息的时刻,那是令人激动的时刻,因此许多meta-writing.这是一个好主意,赋形,管辖着写详细的脚本.这个对话而不可分割的一部分的写作和博览会"金奖、"自身不是视觉写作是必要的,但构成部分.广播电台播放广告需要对话写,但不是一个视觉的想法.所以视觉写作的观念以及具体的描述图像或投篮.它需要我们将召开一个视觉隐喻.让我们来看一个例子.
你如何解释的病毒、垃圾邮件和计算机安全给一般社会大众的吗?美国在线销售其互联网服务通过强调其扫描病毒、垃圾堵塞的特点.来这里视觉写作救援.你需要一个视觉隐喻.两个人在一家自助餐厅在选择食物.线在他们的托盘火腿三明治,喝了金枪鱼三明治.另一个人问他为什么想要的只是基本高速互联网服务当他可以得到AOL的高速服务与病毒保护.第二个家伙不会得到它.来解释这一差异,第一个人把一盘覆盖金枪鱼三明治,然后解释说,没有美国在线(AOL)上网你捡到的病毒防护手段负载的垃圾和恶劣的病毒.他替番茄酱和其他调料的火腿三明治作他描述的垃圾邮件和病毒,然后问:“你想吃哪个?美国在线(AOL)和病毒保护,”,因为他取消了盘盖从一个干净的金枪鱼三明治”,或基本高速互联网.”另一个人说:“我要吞拿鱼.”“你能做到,这是我的,”是回输了也将面对一个火腿三明治覆盖着一个难以下咽混乱的局面.
这向我们展示了一种设想的一种抽象的观念的上网安全.垃圾邮件和病毒难以解释.两个三明治,一个保护和被毁的垃圾的作品,作为一种视觉隐喻可以组织整个通信.这样的组织的视觉隐喻常常是视觉传达成功的关键.如此在那里是一种视觉隐喻和meta-writing等价关系.它们构成视觉写作.
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不好意思，没有空翻译那么长的！我还有工作要忙呢！如果我还在读书的话，就有空帮你翻译！！